IT & Innovative Technology: Branding & Marketing

Branding Services

  1. Brand Strategy Development – Defining mission, vision, values, and positioning.
  2. Brand Identity Design – Logo, typography, color palette, and visual style guides.
  3. Brand Naming & Tagline Creation – Memorable and meaningful brand names/slogans.
  4. Brand Messaging & Voice – Tone, language, and storytelling framework.
  5. Brand Guidelines & Standards – Rulebook for consistent brand representation.
  6. Rebranding & Brand Refresh – Updating or modernizing an existing brand.
  7. Employer Branding – Crafting a company’s image as an employer.
  8. Packaging Design – Attractive and functional product packaging.
  9. Brand Experience (BX) Design – Enhancing customer interactions with the brand.
  10. Brand Audit & Research – Competitive analysis and brand perception studies.

Marketing Services

  1. Digital Marketing Strategy – Roadmap for online growth (SEO, PPC, social media).
  2. Social Media Marketing & Management – Content creation, ads, and engagement.
  3. Search Engine Optimization (SEO) – Improving organic search rankings.
  4. Pay-Per-Click (PPC) Advertising – Google Ads, Meta Ads, and LinkedIn Ads.
  5. Content Marketing – Blogs, videos, infographics, and whitepapers.
  6. Email Marketing & Automation – Lead nurturing and customer retention campaigns.
  7. Influencer & Affiliate Marketing – Partnering with creators for brand promotion.
  8. Public Relations (PR) & Media Outreach – Press releases and media placements.
  9. Event & Experiential Marketing – Trade shows, pop-ups, and virtual events.
  10. Performance Analytics & Reporting – Tracking KPIs and optimizing campaigns.

Key Benefits:

✔ Stronger brand recognition & loyalty
✔ Increased lead generation & sales
✔ Better audience targeting & engagement
✔ Data-driven marketing decisions

Industries Served:

  • Startups & SMEs (Building new brands)
  • E-commerce & Retail (Driving sales)
  • B2B & Tech (Thought leadership & lead gen)
  • Luxury & Lifestyle (Premium branding)
BSG is a multidisciplinary consulting firm delivering specialized solutions in construction, technology, logistics, and strategic advisory.

We empower global organizations through structured expertise and measurable outcomes.

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HQ Bruxelles

Av. Louise 207/B.14 – 3rd Floor 1050, Bruxelles, Belgium

09:00 AM to 05:00 PM

Ternat

Assesteenweg 116 a, 1740 Ternat – Belgium

10:00 AM to 02:00 PM

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